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A LITTLE CUT-OUT, A LOT OF ATTITUDEThe Bloom Peephole Tee is a cropped, cap-sleeve silhouette featuring a signature keyhole detail for an effortlessly elevated edge. Finished with a button-front closure and mock neckline, it’s the perfect balance of femininity and fun. ITEM DETAILSKey-hole detailRelaxed...

A LITTLE CUT-OUT, A LOT OF ATTITUDEThe Bloom Peephole Tee is a cropped, cap-sleeve silhouette featuring a signature keyhole detail for an effortlessly elevated edge. Finished with a button-front closure and mock neckline, it’s the perfect balance of femininity and fun. ITEM DETAILSKey-hole detailRelaxed...

OFF-DUTY STRIPESThe Bloom Satin Shorts bring a relaxed edge to your everyday rotation. Cut in a mid-rise, mini silhouette, they feature an elasticated waist, curved hem and contrast stripes. Easy, relaxed and made to move with you. ITEM DETAILSMid-riseMini lengthElasticated waistCurve hemContrast stripes SIZE & FITStyle...

OFF-DUTY STRIPESThe Bloom Satin Shorts bring a relaxed edge to your everyday rotation. Cut in a mid-rise, mini silhouette, they feature an elasticated waist, curved hem and contrast stripes. Easy, relaxed and made to move with you. ITEM DETAILSMid-riseMini lengthElasticated waistCurve hemContrast stripes SIZE & FITStyle...

NOW A LITTLE LONGER. HIS & HERS. The Bloom Short Sleeve in Ash Stripe features a slightly boxier, longer fit than the original, with a classic crew neckline and the iconic Bloom stripe. It's a modern yet timeless essential. Lightweight and soft, it’s perfect for...

WE'VE REINVENTED THE STIPE TREND. The Bloom Short Sleeve features a slightly boxier, longer fit than the original, with a classic crew neckline and the iconic Bloom stripe. It's a modern yet timeless essential. Lightweight and soft, it’s perfect for casual days, layering under jackets,...

NOW A LITTLE LONGER. HIS & HERS.The Bloom Short Sleeve in Beige Stripe features updated longer length than the original, with the classic crew neckline and the iconic Bloom stripe. It's a modern yet timeless essential. Lightweight and soft, it’s perfect for casual days,...

BRINGING BACK STRIPESIntroducing our best-selling Bloom Short Sleeve, now in a new colourway. Designed with a relaxed boxy fit, classic crew neckline and short sleeves. It's the perfect go-to tee for effortless style. Pair it with your favourite jeans for a cool, laid-back fit....

BRINGING BACK STRIPESIntroducing our best-selling Bloom Short Sleeve, now in a new colourway. Designed with a relaxed boxy fit, classic crew neckline and short sleeves. It's the perfect go-to tee for effortless style. Pair it with your favourite jeans for a cool, laid-back fit....

BRINGING BACK STRIPESIntroducing our best-selling Bloom Short Sleeve, now in a new colourway. Designed with a relaxed boxy fit, classic crew neckline and short sleeves. It's the perfect go-to tee for effortless style. Pair it with your favourite jeans for a cool, laid-back fit....

BRINGING BACK STRIPESIntroducing our best-selling Bloom Short Sleeve, now in a new colourway. Designed with a relaxed boxy fit, classic crew neckline and short sleeves. It's the perfect go-to tee for effortless style. Pair it with your favourite jeans for a cool, laid-back fit....

BRINGING BACK STRIPESIntroducing our best-selling Bloom Short Sleeve, now in a new colourway. Designed with a relaxed boxy fit, classic crew neckline and short sleeves. It's the perfect go-to tee for effortless style. Pair it with your favourite jeans for a cool, laid-back fit....

BRINGING BACK STRIPESIntroducing our best-selling Bloom Short Sleeve, now in a new colourway. Designed with a relaxed boxy fit, classic crew neckline and short sleeves. It's the perfect go-to tee for effortless style. Pair it with your favourite jeans for a cool, laid-back fit....

TIED UP, TURNING HEADS. The Bloom Skort in Ash Stripe is a low-rise mini designed to make a statement. Featuring a flattering wrap-style silhouette with a tie detail at the front, it combines the playful look of a skirt with the comfort and coverage of...

ELEVATE YOUR BLOOM WARDROBEMade for effortless days and nights. The Bloom Tank features a square neckline, spaghetti straps and a fitted cropped silhouette; it’s finished with contrast cups for a subtle statement. ITEM DETAILSSquare neckSpaghetti strapsFittedCroppedContrast cups SIZE & FITStyle fits true to sizeModel...

LOW RISE, CLEAN LINES. The Bloom Tie Pant is a low-rise essential designed with a sleek straight-leg silhouette. Featuring adjustable tie details at the sides and finished in our iconic Bloom stripe it's perfect for everyday styling. This piece works perfectly styled with our Bloom...

LOW RISE, CLEAN LINES. The Bloom Tie Pant is a low-rise essential designed with a sleek straight-leg silhouette. Featuring adjustable tie details at the sides and finished in our iconic Bloom stripe it's perfect for everyday styling. This piece works perfectly styled with our Bloom...

LOW RISE, CLEAN LINES.The Bloom Tie Pant in Slate Stripe is a low-rise essential designed with a sleek straight-leg silhouette. Featuring adjustable tie details at the sides and finished in our iconic Bloom stripe it's perfect for everyday styling. This piece works perfectly styled...

LAID-BACK AND RELAXEDThe Bloom Track Shorts bring laid-back energy to your everyday rotation. Designed with a low-rise, knee-length fit, they feature an elasticated waist and pockets for an easy, relaxed feel. ITEM DETAILSLow-riseKnee lengthElasticated waistPockets SIZE & FITUnisex fitModel is 179cm tall, 78cm bust,...

OUR BLOOM CLASSIC, REFRESHEDOur classic with a refresh. Introducing the Bloom V Long Sleeve. Featuring a V-neckline, relaxed long sleeves and our signature boxy fit, it’s the perfect throw-on-and-go staple for style in comfort. Made to be dressed up or down. ITEM DETAILSV-neckLong sleeveBoxy...